A flat plan shows where all articles and adverts are laid out, and in what order. It allows complete control of the publication production process avoiding confusion. Without a flat plan, the production director and advertisement director struggle to control which pages go where. This makes signing off a publication very difficult and time-consuming.
Flat plans started life drawn out on pieces of paper stuck to the wall of the production team. As pages moved around, and advertisements were booked (and cancelled) the pages were annotated and amended.
These are only examples from a magazine, here is my flat plan for my front cover.
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