Questionnaires

Today we have covered questionnaires. Questionnaires help with finding out ways to improve your magazine as they are all about the target market audience telling you how to change it to suit the reader.

You should care about the audience because that way you can get more and more readers hooked to your magazine therefore you make more money and get better advertisement deals.

To make an effective questionnaire you really need to cover everything about your future product, you can't have questions that have no relations to your product as it really is useless information. Questionnaires will make a big difference because change is good to a reader, they want to read something they enjoy, if they don't they may stop buying your magazine which will lose you money.

Pros
- Control the outcome of your questionnaire by putting 'control' questions, it can only be controlled to a certain extent.
- Easy way of getting basic information which can be gathered to help you start to build up your magazine based on your target audiences needs.
- Not very time consuming for the participant, they are quick and easy to fill out and don't take that long.
- Use of online questionnaires are really convenient as they are paperless and not much hassle is required.
- You can be assertive in questionnaires by giving instructions for people to follow.

Cons
- When using online questionnaires most can give you restrictions to only a certain amount of questions which does not help as less questions gives you less information to work out.
- People might give inaccurate answers which could lead to your magazine messing up as your information could be VERY wrong.
- Questionnaires might not give you a response, some people might say they would take the time to fill out their questionnaires but they could actually never get round to it, which would jeopardise your information due to inactivity or no results to work on.
- Questions can mean something to one person then another thing to a different person, therefore your questions could be quite vague and your research could be quite unreliable.
- Questionnaires could be inaccurate as you could have someone filling out your form that DO NOT know what you're talking about, they could not know any of the bands you have given, the participant should have background knowledge but that is not 100% possible.


Link to my questionnaire that I started on Excel
 - https://docs.google.com/file/d/0BwTdjagMXcXBbGZ3VXpoQm1GanM/edit?usp=sharing


UPDATE - Link to FINAL questionnaire which I finished online, link was also posted to Edmodo.
 - http://kwiksurveys.com/s.asp?sid=2ts8z1p22behi1f255706